As the hospitality industry continues to witness a paradigm shift towards healthier lifestyle choices, the demand for premium non-alcoholic alternatives has never been more prominent. In a world where more than 80% of individuals are conscious about their alcohol consumption, the rise of the NoLow market is undeniable. In this era of mindfulness, we introduce Sober Spirits – the first non-alcoholic spirits crafted from real spirits and recognized as the World's best by prestigious international competitions.
Technical Innovation:
What sets Sober Spirits apart is its unparalleled commitment to technical innovation. With over two years of dedicated research and development, Sober Spirits employs more than six cutting-edge techniques, including alcohol extraction and distillation, to create a complex and sophisticated aromatic profile. This meticulous process results in the production of non-alcoholic rum, gin, and three-year-old whisky that are not only rich in flavour but also maintain the authenticity of their alcoholic counterparts.
Taste Innovation:
Crafted in the heart of France, Sober Spirits is made from real spirits, showcasing French rum, gin, and aged whisky. The use of genuine spirits ensures that the non-alcoholic variants preserve the essence of traditional spirits, offering a taste experience that is both familiar and innovative. The commitment to taste innovation has led to Sober Spirits being celebrated by bartenders, mixologists, and renowned chefs around the world, receiving accolades from the most prestigious competitions in the industry.
Cocktail Experience:
Sober Spirits has not only captivated the palates of individuals seeking non-alcoholic alternatives but has also earned international acclaim for its excellence in mixology. Awarded by top competitions, Sober Spirits is the choice of bartenders and mixologists, providing an exquisite base for crafting sophisticated and alcohol-free cocktails. Its versatility in the creation of beverages makes it an indispensable asset for professionals in the hospitality industry.
Market Trends:
The shift towards a healthier lifestyle has manifested in a strong decrease in alcohol consumption over the past decade. Now, more than ever, consumers are actively seeking alternatives that align with their health-conscious choices. The NoLow market has seen remarkable growth, particularly in Europe, and has become a must-have for establishments catering to a diverse clientele. Notably, 25% of millennials no longer consume alcohol, and with dedicated months like Dry January, Dry July, and Sober October gaining popularity, the demand for premium non-alcoholic spirits is poised to skyrocket.
How It's Made:
Sober Spirits' commitment to quality starts with the distillation process to create the alcohol. Utilizing real rum, gin, and whisky at around 70% alcohol content, the company then extracts the alcohol in Grasse, the world capital of perfumes. The separation process, achieved through heating, results in a non-alcoholic base (0.0% alc) and ethanol that is recycled for use in perfumes.
The aromatic complexity is achieved in their 1875 distillery, where additional distillations with various barks and fruits, special infusions, and macerations are incorporated based on the product. This meticulous craftsmanship ensures that Sober Spirits stands as a testament to the brand's commitment to delivering a premium non-alcoholic alternative that does not compromise on taste or quality.
In a world where choices matter, Sober Spirits emerges as a beacon of sophistication and taste for professionals in the hospitality industry, particularly bar managers, mixologists and sommeliers. As we navigate the era of mindful consumption, Sober Spirits stands ready to elevate your establishment's offerings with its technical and taste innovations. Embrace the elegance of non-alcoholic excellence and join the movement towards a healthier, yet indulgent, lifestyle with Sober Spirits. Cheers to a refined, alcohol-free experience during Dry January and beyond!
