As we step into the New Year, a wave of freshness and resolutions accompanies us. For professionals in the hospitality field, the challenge often lies in catering to diverse preferences, especially during the ever-popular Dry January. In this blog, we delve into the world of JNPR, an exquisite French brand redefining the non-alcoholic spirits landscape. Crafted with precision by founder Valérie de Sutter and renowned bartender Flavio Angiolillo, JNPR brings a unique blend of tradition, innovation, and sustainability to elevate the dry experience for bartenders, sommeliers, and beverage enthusiasts in the hospitality industry.
JNPR's Vision and Ethos:
JNPR stands at the forefront of the non-alcoholic spirits movement, aiming to revolutionize the aperitif experience. Valérie de Sutter envisioned a drink better suited for modern life, providing the same sensory pleasure as alcoholic beverages but without the consequences. The key lies in the meticulous selection of botanicals, with a special focus on distilled juniper berries, inspired by their historical medicinal properties dating back to the 17th century.
Founder's Discovery:
The journey of JNPR traces back to Valérie de Sutter's discovery of the medicinal reputation of distilled juniper berries during the 17th century. Recognizing the potential to create a beverage that could capture the essence of this traditional remedy while offering a contemporary twist, Valérie embarked on a mission to bring JNPR to life. This commitment to reviving historical practices and blending them seamlessly with modern sensibilities sets JNPR apart in the world of non-alcoholic spirits.
Crafting a Distinctive Range:
Collaborating with the illustrious bartender Flavio Angiolillo, Valérie set out to craft a distinctive range of non-alcoholic spirits. The goal was not merely to create an alternative but to present a beverage that could stand on its own, delivering a sophisticated and delightful experience. Extensive research and a curated selection of botanicals and spices became the building blocks of JNPR's unique identity.
Sustainability at the Core:
Beyond flavour and innovation, JNPR places sustainability at the core of its identity. The brand proudly boasts the planting of 100 juniper trees in the scenic region of Normandy. This eco-conscious initiative not only aligns with the brand's commitment to the environment but also contributes to the creation of a unique, sustainable world for JNPR enthusiasts.
The Mixology Challenge:
A significant aspect of JNPR's journey involved working with Flavio Angiolillo to preserve the art of mixology without alcohol. This posed a unique challenge – to maintain the excellence and complexity of traditional cocktails while using only non-alcoholic spirits. The result is a range of JNPR beverages that not only mirror the depth of flavour found in their alcoholic counterparts but also open new avenues for creative mixology in the realm of non-alcoholic beverages.
The Craftsmanship of JNPR:
JNPR offers a range of four exquisite non-alcoholic spirits, each crafted with precision and care:
JNPR No.1: A Symphony of Flavours
JNPR No.1 is a non-alcoholic spirit made with juniper berries, coriander, cardamom, apple, and a bouquet of spices and botanicals. The unique taste is achieved through double distillation in small batches using copper pot stills. The use of high quantities of spices results in complex aromatic compounds, and the distillation of spices without using alcohol ensures a 0.0% ABV. Perfect for those who seek a sophisticated alternative without compromising on taste.
JNPR No.2: Spice and Refreshment
JNPR No.2 is a non-alcoholic spirit that brings together ginger, green cardamom, allspice, and chili pepper for a spicy and refreshing taste. Like its counterpart, it undergoes double distillation in small batches using copper pot stills, with the distillation of spices without using alcohol ensuring a 0.0% ABV. This spirit is versatile, making it ideal for sipping with tonic, ginger ale, or as a key ingredient in cocktails.
BTTR No.1: A Taste of Italy
In a special collaboration with an Italian distillery in Milan, JNPR created BTTR No.1. This non-alcoholic spirit boasts a blend of sweet orange, bitter orange, lemon, gentian, rhubarb, liquorice, and cinnamon. The result is a unique creation inspired by the Italian tradition of bitters, perfect for elevating your Dry January experience.
VRMH No. 1: Inspired by Classic Italian Vermouth
Drawing inspiration from a classic Italian Vermouth, VRMH No. 1 is a non-alcoholic spirit based on de-alcoholized white wine. Crafted with various hydrolats and infusions, including absinthe plants and spices, this spirit captures the essence of traditional Vermouth. Slightly sweet and amber, VRMH No. 1 is a sophisticated choice for those seeking a refined non-alcoholic option.
As the hospitality industry welcomes Dry January, JNPR emerges as a game-changer, offering professionals in the field a premium non-alcoholic alternative that doesn't compromise on taste, tradition, or innovation. Valérie de Sutter's vision and collaboration with Flavio Angiolillo have given rise to a brand that goes beyond the conventional, crafting a unique experience for those who seek sophistication without the need for alcohol. Whether you're a bartender, sommelier, or a beverage enthusiast, embracing Dry January with JNPR is an invitation to savour the best of both worlds – tradition and modernity, all in one exquisite sip. Cheers to a month of delightful abstention with JNPR!
